PIRELLI TIRE LLC Partners with OGX to Deliver a Smooth Ride for Your Hair – Introducing OGX Coconut Curls!

Rome, GA – October 26, 2023 – You know PIRELLI for keeping you safely on the road, but did you know we're also about smooth transitions and quality performance in all aspects of life? That’s why we're thrilled to announce a unique partnership with OGX Beauty, bringing a little bit of tire-level engineering thinking to the world of hair care! Okay, okay, we don't actually make hair tires (yet!). But just like we obsess over grip, durability, and a comfortable ride with our tires, OGX is just as dedicated to giving your hair the best possible experience. And today, we're specifically talking about their amazing Coconut Curls collection, designed to bring out the best in naturally curly hair. From Rubber to Ringlets: The PIRELLI Connection You might be thinking, “What does a tire company have to do with curly hair?” Well, at PIRELLI TIRE LLC, located right here in Rome, Georgia, we're all about materials science, formulation, and delivering consistent, high-performance results. We spend years perfecting tire compounds to handle everything from scorching summer heat to icy winter roads. OGX, in a similar way, meticulously crafts their formulas to tackle the daily challenges curly hair faces – frizz, dryness, lack of definition. We were introduced to the OGX team through a shared commitment to innovation and quality. They were fascinated by our approach to compound design – how we combine different elements to achieve specific performance characteristics. And we were blown away by how effectively OGX uses coconut oil and other natural ingredients to nourish and define curls. Basically, we both speak the language of getting the details right. Introducing OGX Coconut Curls: The Formula for Happy Hair Let’s get down to the good stuff – what exactly is OGX Coconut Curls? This isn’t just another curly hair product. It's a complete collection, built around the power of coconut oil (and a whole lot of smart science!). Here's what makes it stand out: Coconut Oil Power: Coconut oil isn't just a trendy ingredient. It's a powerhouse for curly hair. It penetrates the hair shaft, moisturizing from the inside out, reducing frizz, and adding incredible shine. OGX uses a high-quality, sustainably sourced coconut oil in their formulas. Hydration, Hydration, Hydration: Curly hair tends to be naturally drier than straight hair. OGX Coconut Curls is all about replenishing moisture. The formulas are packed with hydrating ingredients like glycerin and shea butter. Definition Without the Crunch: Nobody wants curls that feel like they're coated in cement. OGX Coconut Curls provides definition without leaving your hair stiff or crunchy. They use a blend of ingredients that encourage curl formation while keeping hair soft and bouncy. A Collection for Every Curl Need: The OGX Coconut Curls line isn’t just one product. It's a whole system designed to work together. Here’s a quick rundown: Coconut Curls Curl Defining Cream: The star of the show! This cream provides incredible definition, fights frizz, and adds shine. It's perfect for all curl types, from loose waves to tight coils. Coconut Curls Curl Refresher Spray: Need a quick boost between washes? This spray revitalizes curls, combats frizz, and adds moisture. It’s perfect for second-day hair (or even third-day hair!). Coconut Curls Curl Boosting Mousse: Want more volume and definition? This mousse adds lift and bounce to curls without weighing them down. Coconut Curls Curl Shampoo & Conditioner: The foundation of any good hair routine. These gentle formulas cleanse and hydrate curls without stripping them of their natural oils. What We at PIRELLI Think...and What Real People are Saying Honestly, we’ve been secretly testing out the OGX Coconut Curls line here at the office. We have a surprisingly diverse range of hair types, and everyone’s been impressed. We've seen everything from looser waves become more defined to tighter coils becoming softer and more manageable. But don’t just take our word for it! Here's what real people are saying: "I've tried so many curly hair products, and this is the first one that actually works! My curls are defined, soft, and manageable." – Sarah M. "I love the smell of this stuff! And it actually keeps my frizz at bay all day long." – Jessica L. "My curls have never looked so healthy! I highly recommend this to anyone with curly hair." – Michael B. PIRELLI TIRE LLC & OGX: A Commitment to Quality & Performance At PIRELLI TIRE LLC, we’re proud to partner with OGX Beauty. Both our companies share a commitment to quality, innovation, and delivering products that truly make a difference. Just like we strive to provide a safe and comfortable ride on the road, OGX strives to give you the confidence to rock your natural curls. So, whether you're hitting the highway or just heading out for the day, remember – PIRELLI and OGX are here to help you roll with confidence. Where to Find OGX Coconut Curls: You can find the OGX Coconut Curls collection at most major drugstores, supermarkets, and online retailers, including: Walmart Target Amazon Ulta Beauty Sally Beauty Supply Learn More: PIRELLI TIRE LLC: [https://www.pirelli.com/](https://www.pirelli.com/) OGX Beauty: [https://ogxbeauty.com/](https://ogxbeauty.com/)