ICON EV Revolutionizes EV Tie Rod Technology, Delivering Unmatched Durability and Performance

TAMPA, FL – October 26, 2023 – ICON EV LLC, a leading innovator in electric vehicle (EV) component manufacturing, today announced advancements in its line of EV tie rods. Based in Tampa, Florida, ICON EV is rapidly becoming a trusted supplier to EV manufacturers and aftermarket specialists, focusing on delivering robust, high-performance components tailored to the unique demands of electric vehicles. “We saw a real need in the EV market for tie rods that could actually hold up,” explains David Chen, Founder and CEO of ICON EV. “Traditional tie rods just weren't cutting it. EVs are heavier, they deliver instant torque, and they put different stresses on steering components. We knew we needed to build something better, something specifically for electric vehicles.” The Problem with Standard Tie Rods in EVs For years, EV manufacturers and repair shops have been grappling with premature tie rod wear and failure. Standard tie rod ends, designed for internal combustion engine (ICE) vehicles, simply weren't engineered to withstand the rigors of EV operation. Here's why: Increased Weight: EVs are generally heavier than comparable ICE vehicles due to the battery pack. This increased weight puts more stress on every steering component, including the tie rods. Instant Torque: Electric motors deliver instant torque, meaning rapid acceleration and deceleration. This sudden change in force translates to sharp steering inputs and higher stresses on the tie rod joints. Regenerative Braking: Regenerative braking, while efficient, also puts additional load on the steering system, contributing to tie rod wear. Unique Load Patterns: The way weight shifts in an EV, particularly during cornering, differs from ICE vehicles, putting different demands on the tie rod assembly. These factors combine to create a perfect storm of wear and tear, leading to: Premature Wear: Tie rod ends wear out much faster in EVs, requiring frequent replacements. Steering Looseness: Worn tie rods lead to vague steering and reduced vehicle control. Safety Concerns: Failed tie rods can result in a complete loss of steering, posing a serious safety risk. Increased Maintenance Costs: Frequent tie rod replacements add up, driving up the total cost of ownership for EV owners. ICON EV's Solution: Engineered for EV Performance ICON EV didn’t just modify existing tie rods; they redesigned them from the ground up, specifically for the demands of electric vehicles. Here’s how ICON EV’s tie rods stand out: High-Strength Materials: ICON EV utilizes premium-grade alloy steel for both the tie rod bodies and ball joints. This provides exceptional tensile strength and resistance to deformation under extreme loads. “We’re talking about a significant jump in material quality compared to what you typically see,” says Chen. “This isn’t about saving a few bucks on materials; it’s about building a product that lasts.” Enhanced Ball Joint Design: ICON EV's ball joints feature a larger diameter and a more robust construction. This increases load-bearing capacity and reduces stress concentration, significantly extending service life. “We’ve redesigned the ball joint geometry to distribute forces more evenly,” explains Sarah Miller, ICON EV's lead engineer. “This minimizes wear and tear, even under harsh conditions.” Improved Dust Boots: The dust boots on ICON EV's tie rods are made from a proprietary synthetic rubber compound that is highly resistant to cracking, tearing, and degradation from road contaminants and extreme temperatures. "We knew the boots were a critical failure point, so we went back to the drawing board," says Miller. "Our boots are built to withstand years of abuse." Precision Manufacturing: ICON EV employs state-of-the-art CNC machining and rigorous quality control procedures to ensure that every tie rod meets exacting standards. “We don’t cut corners,” emphasizes Chen. “Precision is key. Every component is inspected multiple times to ensure it meets our stringent quality standards.” Specifically Tuned for EV Weight & Torque: The dimensions and materials used in ICON EV tie rods are carefully calculated to account for the increased weight and instant torque characteristics of EVs. This ensures optimal performance and longevity. Direct Fitment: ICON EV tie rods are designed as direct replacements for OE tie rods, making installation quick and easy. No modifications are required. Benefits of Switching to ICON EV Tie Rods: Extended Service Life: ICON EV tie rods are built to last, reducing the frequency of replacements and saving money in the long run. Improved Steering Precision: Enjoy sharper, more responsive steering for a more confident driving experience. Enhanced Vehicle Safety: Rest assured knowing that your steering components are built to withstand the demands of EV operation. Reduced Maintenance Costs: Minimize downtime and repair expenses with ICON EV’s durable tie rods. Peace of Mind: Drive with confidence knowing that your steering system is reliable and robust. Target Applications: ICON EV tie rods are suitable for a wide range of EV applications, including: Tesla Models (Model 3, Model Y, Model S, Model X) Rivian R1T & R1S Lucid Air Ford Mustang Mach-E Hyundai IONIQ 5 & IONIQ 6 Kia EV6 And many other electric vehicles About ICON EV LLC: ICON EV LLC, located at 4406 Madison Industrial Ln Bldg A, Tampa, FL, 33619-9639, United States, is a leading manufacturer of high-performance components for electric vehicles. Founded on a commitment to innovation and quality, ICON EV provides reliable, durable solutions for EV manufacturers and aftermarket specialists. For more information, please contact us at 925-552-9598 or visit our website at [Website address - placeholder]. ICON EV is dedicated to powering the future of electric mobility with superior components and unwavering customer support.