PIRELLI TIRE LLC Partners with OGX to Revolutionize Ride Comfort with Coconut-Infused Tire Technology

ROME, GA – November 8, 2023 – PIRELLI TIRE LLC, a leading innovator in tire technology, today announced a surprising but impactful partnership with OGX Beauty, the renowned haircare brand famous for its coconut-infused products. This collaboration isn’t about styling your hair – it’s about reimagining how your car rides. PIRELLI has successfully integrated OGX’s unique coconut oil formulation into a groundbreaking new tire component, dramatically improving ride comfort and reducing road vibrations. For over 150 years, PIRELLI has been synonymous with high performance and safety. From Formula 1 racing to everyday passenger vehicles, the company's tires are engineered for excellence. But PIRELLI isn’t just about pushing the limits of speed and grip – they’re about making the driving experience better for everyone. “We’re always looking for ways to innovate,” says Marco Rossi, Head of Research & Development at PIRELLI TIRE LLC. “And sometimes, the best ideas come from unexpected places. We noticed the incredible smoothing and conditioning properties of OGX’s coconut oil and thought, ‘What if we could translate that to tire technology?’” The result? The revolutionary “OGX Coconut Curls” tire component. This isn’t a whole tire, but a specialized sidewall insert and bead compound formulation utilizing a micro-encapsulated coconut oil derivative. Think of it like a built-in suspension booster. How Does It Work? Road imperfections – bumps, cracks, potholes – send vibrations through your vehicle. These vibrations translate into a harsh, uncomfortable ride. Traditional tires absorb some of these vibrations, but the “OGX Coconut Curls” technology takes it to the next level. The micro-encapsulated coconut oil acts as a dynamic buffer within the tire’s sidewall. As the tire encounters a bump, the micro-capsules flex and release a small amount of oil, lubricating the internal friction points within the sidewall material. This lubrication allows the sidewall to absorb more of the impact energy, reducing the vibrations that reach the cabin of your vehicle. “It's not about making tires ‘soft’ or reducing grip,” explains Rossi. “It’s about managing the energy from road impacts. The coconut oil isn't changing the tire’s core performance characteristics – it’s enhancing the ride quality without compromising safety.” Benefits of the OGX Coconut Curls Technology: Smoother Ride: Drivers will immediately notice a significant reduction in road vibrations, leading to a more comfortable and relaxing driving experience. Imagine gliding over bumps instead of feeling every imperfection. Reduced Driver Fatigue: Less vibration means less strain on the driver’s body, reducing fatigue on long journeys. This is particularly beneficial for professional drivers or anyone who spends a lot of time on the road. Enhanced Cabin Quietness: The technology also helps to dampen road noise, creating a quieter and more peaceful cabin environment. Extended Tire Life (Potential): By reducing stress on the tire’s sidewall, the “OGX Coconut Curls” technology may contribute to extended tire life, although further testing is ongoing. All-Weather Performance: The technology is designed to function effectively in a wide range of temperatures and weather conditions. Beyond the Hype: Rigorous Testing & Safety PIRELLI understands that introducing a seemingly unusual ingredient into tire technology requires thorough testing. The “OGX Coconut Curls” component has undergone extensive laboratory and on-road testing, exceeding all relevant safety standards. “We didn’t just throw some coconut oil into a tire and hope for the best,” assures Elena Ramirez, PIRELLI’s Head of Quality Control. “We meticulously engineered the micro-encapsulation process to ensure the oil remains stable and doesn’t affect the tire’s structural integrity or grip. We've run crash tests, high-speed durability tests, and wet/dry handling tests. The results have been consistently positive.” The micro-encapsulation process is key. The coconut oil isn’t simply mixed into the rubber compound. Instead, it's encased in microscopic capsules that release their lubricating properties only when subjected to the stresses of road impacts. This prevents the oil from compromising the tire’s grip or causing any other performance issues. Availability & Future Plans The “OGX Coconut Curls” technology will initially be available as an upgrade option on select PIRELLI P Zero and Scorpion Verde tire models, starting in Q1 2024. The upgrade will involve replacing the standard sidewall inserts with the coconut-infused components during the tire manufacturing process. PIRELLI and OGX are also exploring opportunities to expand the technology to other tire lines and potentially incorporate it into other vehicle components, such as suspension bushings. “This partnership is a testament to the power of cross-industry collaboration,” says John Davis, CEO of OGX Beauty. “We’re excited to see our coconut oil technology making a real difference in the driving experience. Who knew that something that makes your hair look great could also make your ride so much smoother?” PIRELLI TIRE LLC, located at 100 PIRELLI DR SE STE 470, ROME, GA, 30161-3538, and reachable at 918-247-9250, believes this innovative technology will redefine ride comfort and set a new standard for tire performance. The company encourages drivers to experience the difference for themselves and “curl up” to a smoother ride.