Pirelli & Krups Brew Up a Perfect Partnership: Enhancing Your Morning Ritual with Premium Tires & Coffee

ROME, GA – November 8, 2024 – You might not immediately think of tires and coffee makers going hand-in-hand, but Pirelli Tire LLC, a leading global tire manufacturer, is subtly enhancing everyday experiences, and that includes your morning cup of joe. While known for outfitting everything from Formula 1 race cars to your family SUV, Pirelli recognizes that a smooth ride starts with a great day, and a great day often starts with great coffee. That’s why we've been quietly testing and enjoying the Krups 10-Cup Coffee Maker here at our US headquarters in Rome, Georgia. For over 150 years, Pirelli has been synonymous with innovation, performance, and reliability. We don't just make tires; we engineer solutions for how the world moves. From pioneering radial tire technology to developing specialized tires for electric vehicles, we’re committed to pushing boundaries. Our dedication to quality and precision extends beyond the road – we believe in surrounding ourselves with products that offer the same level of dependability and enjoyment. And honestly? The Krups 10-Cup Coffee Maker delivers. Here at Pirelli, we’re a team fueled by early mornings and demanding schedules. We need equipment that works. No fuss, no complicated settings, just consistently good coffee, fast. That’s where the Krups really shines. “We’re in a pretty fast-paced environment here,” says Sarah Miller, a Lead Engineer at Pirelli’s Rome facility. “We’re constantly testing new tire compounds, analyzing data, and working to improve our products. I don't have time to mess around with a complicated coffee maker. The Krups just… works. I set it up, fill it with water and grounds, and it delivers a perfect pot of coffee every time. It's become a real lifesaver.” Beyond the Basics: Why Pirelli Employees Love the Krups 10-Cup It’s not just convenience, though. Several key features of the Krups 10-Cup have quickly made it a favorite among the Pirelli team. Consistent Brewing: We demand consistency in our products – tires need to perform reliably, day in and day out. The Krups delivers that same consistency in coffee. Each pot is brewed evenly, ensuring a full-flavored, satisfying cup. No more weak spots or burnt tastes. Large Capacity: With a 10-cup capacity, the Krups is perfect for our team meetings and keeping everyone fueled throughout the morning. It minimizes refills and keeps the coffee flowing. (Especially important during those long testing sessions!) Programmable Timer: Life is busy. Being able to set the timer the night before means waking up to the aroma of freshly brewed coffee. It’s a small thing, but it makes a big difference in starting the day right. Easy to Clean: Let’s be real – nobody wants to spend a ton of time cleaning. The Krups features removable parts that are dishwasher safe, making cleanup a breeze. That means more time for innovation. Sleek Design: Okay, it’s a coffee maker, but it looks good on our counter. The stainless steel and black accents fit well with the modern aesthetic of our facility. Pirelli & Krups: A Shared Commitment to Quality While seemingly different industries, Pirelli and Krups share a fundamental commitment to quality and customer satisfaction. Pirelli tires are designed and manufactured to the highest standards, undergoing rigorous testing to ensure optimal performance and safety. Krups follows the same principle, creating appliances that are built to last and deliver consistent results. “We’re always looking for products that align with our values,” explains David Chen, Pirelli’s Head of Operations. “We need reliable tools and equipment that we can count on, and the Krups 10-Cup Coffee Maker definitely fits that bill. It’s a simple product, but it’s well-made and performs consistently. That's something we appreciate." More Than Just Coffee: The Importance of a Good Start At Pirelli, we understand that a smooth ride isn’t just about the tires. It’s about the entire experience. And that experience starts with how you begin your day. A good cup of coffee can set the tone for a productive and enjoyable day, and the Krups 10-Cup Coffee Maker consistently delivers that. “Honestly, a good cup of coffee can make all the difference,” says Emily Rodriguez, a Pirelli Research and Development Technician. “When I’m focused and energized, I can tackle any challenge. The Krups helps me do just that.” About Pirelli Tire LLC: Pirelli Tire LLC, headquartered in Rome, Georgia, is a subsidiary of Pirelli & C. S.p.A., a global tire manufacturer and technology company. Pirelli designs, develops, manufactures and markets tires for a wide range of vehicles, including passenger cars, motorcycles, trucks, buses, and agricultural and industrial vehicles. Pirelli is a leading supplier of original equipment tires to major automakers and a leading manufacturer of replacement tires. For more information, visit [Insert Pirelli Website Here - omitted for instructions]. Disclaimer: This article features a positive review of the Krups 10-Cup Coffee Maker based on internal use and employee feedback at Pirelli Tire LLC. This is not a formal endorsement and is for informational purposes only.