Pirelli & Krups Brew Up a Perfect Pairing: Driving Performance Meets Daily Ritual

ROME, GA – November 8, 2024 – You know Pirelli for making tires that grip the road, pushing performance limits on racetracks and highways worldwide. But did you know they’re also thinking about your daily drive – the one to get a perfect cup of coffee? Pirelli Tire LLC, based right here in Rome, Georgia, is unexpectedly teaming up with the popular small appliance brand Krups, and the result is… well, a surprisingly smooth ride for your morning routine. It might seem like an odd combo – tires and coffee makers? – but Pirelli folks say it’s all about a shared commitment to quality, precision engineering, and making things that perform. “We build tires to handle extreme forces, to last, and to give you confidence on the road,” explains Marco Rossi, a spokesperson for Pirelli. “Krups does the same thing with coffee makers. They focus on consistent brewing, durability, and making a great cup, day in and day out. It's all about delivering on a promise." So what does this “partnership” actually look like? Pirelli isn’t building coffee makers (yet!). Instead, they’re highlighting how their commitment to high-performance translates into everyday life – and showcasing a key appliance that many drivers rely on: the Krups 10-Cup Programmable Coffee Maker. Powering Your Commute, One Cup at a Time Let’s face it: a lot of us aren't fully awake until we’ve had our coffee. And that first cup often happens before we even get in the car. Pirelli's message is simple: just like a dependable set of tires gets you where you need to go safely and efficiently, a reliable coffee maker gets your day started right. "Think about it," says Elena Ramirez, a local Krups devotee and Pirelli employee. “A bad tire can ruin your drive. A bad coffee maker can ruin your morning. Both are essential for a good start, and both should be built to last.” The Krups 10-Cup Programmable Coffee Maker, the star of this unusual campaign, isn't just about brewing coffee; it’s about consistent performance and convenience. This isn’t your grandma’s drip coffee maker. We’re talking about features designed to streamline your morning: 10-Cup Capacity: Big enough for a household, or for those who really need their caffeine. Programmable Timer: Wake up to the smell of freshly brewed coffee. Set it the night before and let the Krups do the work. Brew Pause Feature: Need a cup before the whole pot is ready? No problem. This lets you grab a cup mid-brew without a mess. Removable Filter Basket: Makes cleanup a breeze. Nobody wants to spend ages scrubbing a coffee maker. Keep Warm Function: Keeps your coffee at the perfect temperature for hours. Perfect for those who sip slowly. Sleek, Modern Design: Looks good on your countertop. It's not just about function; it’s about style. Beyond the Brew: A Shared Philosophy While the Krups coffee maker might seem like a random pick, Pirelli says it represents their broader commitment to quality and reliability. "We've spent over 150 years perfecting tire technology," Rossi explains. “That means rigorous testing, innovative materials, and a dedication to exceeding expectations. We see that same dedication in brands like Krups.” Pirelli’s campaign isn't about selling coffee makers; it's about building brand awareness and associating themselves with a lifestyle that values quality and performance. They're subtly suggesting that if you trust Pirelli to keep you safe on the road, you can trust Krups to deliver a consistently great cup of coffee. Local Roots, Global Reach Pirelli’s presence in Rome, Georgia, is a key part of this campaign. The company employs hundreds of local residents and is deeply invested in the community. Highlighting a common household appliance like the Krups coffee maker feels relatable and underscores Pirelli’s commitment to everyday life, not just high-speed driving. “We wanted to show that Pirelli isn’t just about racing and luxury cars,” Ramirez says. “We’re a part of this community, and we understand the importance of simple pleasures, like a good cup of coffee before you start your day.” The Bottom Line So, what's the takeaway? Pirelli is reminding us that even the smallest details – like your tires and your coffee maker – can have a big impact on your daily life. They’re suggesting that choosing quality and reliability in all areas of your life – from your vehicle to your kitchen – is a smart investment. While it's an unusual pairing, the message is clear: Pirelli and Krups both strive for performance, durability, and the satisfaction of a job well done. And that’s something everyone can appreciate, one cup – and one mile – at a time. Where to Find Out More: Pirelli Tire LLC: 100 PIRELLI DR SE STE 470, ROME, GA, 30161-3538, UNITED STATES, 918-247-9250, [www.pirelli.com](https://www.pirelli.com) Krups: [www.krupsusa.com](https://www.krupsusa.com) (and available at most major retailers)